Say goodbye to color fade, naturally, with the newest introduction from Rahua by Amazon Beauty. Rahua Color Full™ Hair Care System launches this month, formulated to protect, preserve, and enhance the full spectrum of color-treated tresses.

The Power of Human Touch

Posted on in Rituals by Rahua Beauty

Human touch, ranging from a mother’s loving embrace to a pat on the back for a job well done, can set your world right and bring on an overall sense of wellbeing.

Co-Washing Benefits and Perfect Curl Tips

Posted on in Rituals by Rahua Beauty

The co-washing phenomenon has taken the curly-girl world by storm, and for good reason. Eschewing shampoo in favor of washing only with conditioner leaves curly hair soft, manageable, and ready for natural styling.

Healthy Lifestyle, Healthful Ingredients

Posted on in Origins by Rahua Beauty

Amazon Beauty and Rahua firmly believe that if an ingredient is healthy to eat, it must also be healthy to use on your hair or skin. Turns out that many super foods provide amazing hair and skin benefits.

Ringing In the New Year Around the Globe

Posted on in Global Perspective by Rahua Beauty

Popping a cork, making resolutions, and watching the ball drop are all signs of New Year's celebrations in the US, but around the globe, not so much. Breaking plates, burning scarecrows, and eating grapes are just a few of the rituals celebrated to ring in the New Year.

Season's Greetings

Posted on in Rituals by Rahua Beauty

From the Amazon to New York and all across the globe, Amazon Beauty and Rahua send you a world of good wishes. We'd like to take this opportunity to say thank you and wish you and your loves ones the very best for the New Year!

Peace + Love


Customized Gifts for Everyone on Your List

Posted on in Style by Rahua Beauty

What’s better than receiving a customized holiday gift? Giving one, in our estimation. Rahua by Amazon Beauty offers all you need to compose the perfect gift for everyone on your list—from your always stylish, perfectly dressed best friend to your eco-warrior little sister. Order online by December 15 for December 24 delivery.  

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