Rahua by Amazon Beauty will join more than 1 billion people in 192 countries to celebrate Earth Day on April 22, 2016. Since 1970, citizens around the globe have celebrated Earth Day, an international mobilization in support of environmental efforts to preserve our home planet. This year’s Earth Day is particularly poignant as it corresponds with the day that United Nations Secretary General Ban Ki-Moon has invited all world leaders to a signing ceremony of the Paris Climate Agreement reached last December.

The agreement aims to combat climate change and encourage investment toward a low-carbon, resilient, and sustainable future. The main goal is to limit global temperature increases in this century to less than 3.6 degrees Fahrenheit by reducing greenhouse gas emissions. At least 55 countries are needed to ratify the agreement before it can take legal effect.

Earth Day has a large reach, and every continent on Earth will host an Earth Day event. In fact, so many educational and grassroots efforts have sprung up around Earth Day that April is now known as Earth Month. US Earth month efforts include San Diego’s EarthFair in Balboa Park, the largest free annual environmental fair in the world on April 17, the 27th Annual Earth Day Parks & Preserves Clean-Up in Chicago on April 23, Philadelphia’s Clean Air Council’s 5K Run for Clean Air on April 16, and many, many more local events.

Spearheaded by the Earth Day Network, a huge priority this year is to plant new trees and forests worldwide in anticipation of Earth Day’s 50th Anniversary. The network has pledged to plant 78 billion trees—one for every person on Earth--by the year 2020. This is one great big stand to combat climate change and preserve vulnerable eco-systems.

As a sustainably grown, ecologically minded, and chemical-free beauty brand, Rahua by Amazon Beauty wholeheartedly believes in the mission and efforts of Earth Day and Earth Month. Founders Fabian Lliguin and Anna Ayers are truly committed to the indigenous peoples of the Amazon rainforest and support educational and economic programs to preserve tribal lands, languages, and customs. Rahua Oil, the company’s signature ingredient is grown, harvested, and hand processed by tribal people. And when indigenous people thrive, the world thrives (see previous post), since indigenous people protect 80% of the world’s biodiversity, according to NGO Land Is Life. To learn more about the importance of biodiversity and what you can do, visit www.landislife.org.

Earth Day and Month are much bigger than simply attending a rally or environmental fair. It’s time to make big stuff happen for the climate, forests, and rivers of the world. For more information, visit www.earthday.org/earth-day.