Rahua may be a prestigious beauty brand based in New York City but its roots lay deep within the majestic Amazonian rainforest. Founded by husband and wife team Anna Ayers and Fabian Lliguin, the brand was established with a niche beneficial concern in mind; presenting the finest beauty ingredients nature has to offer in the form of potent, high performance hair and body products, worthy of its exceptional philanthropic agenda; and with the purpose of protecting, preserving and creating awareness of the indigenous families and their irreplaceable Rainforest.
“I want to share this award with all the first nation’s people represented in this film, and all the indigenous communities around the world,” stated actor Leonardo DiCaprio as he accepted the Best Actor honor for his performance in The Revenant at the 2016 Golden Globe Awards.
The struggles of indigenous people to maintain their lands and traditions with dignity is a story deeply entwined with world history dating back thousands of years, yet it remains an unresolved global issue. “It is time that we recognized your history and that we protect your indigenous lands from corporate interests and people out there [who want] to exploit them,” continued Leonardo.
The astounding bio-diversity of the Amazon rainforest impacts our lives daily in obvious and not so obvious ways. Often called the “Lungs of our Planet,” the rainforest produces more than 20% of the world’s oxygen. Even more amazing, 25% of western pharmaceutical drugs are derived from rainforest plants, including those from the Amazon.