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Preserves and enhances color-treated hair with rahua oil and UV-protecting morete.

  • Rahua (Ungurahua) Oil: Amazonian tree nut oil with superfine molecules that push color pigmentation deep into the hair shaft, greatly extending color endurance. Sustainably harvested through our Symbiotic® partnerships.
  • Morete Oil: Rich in vitamins and beta-carotene, this Amazonian fruit oil creates a protective shield against color-fading UVA rays.
  • Gardenia Flower: Extracted through traditional enfleurage process to preserve its antioxidant properties while imparting a sultry, exotic scent.

Aqua, Herbal Infusion of Organic Aloe Barbadensis Leaf Extract, Organic Hibiscus Sabdariffa Flower Extract, Eclipta Prostrata (King of hair) Extract and Organic Vacciniumm Myrtillus (Bilberry Fruit) Extract, Sodium Alpha Olefin Sulfonate, Coco Betaine*, Sodium Cocoyl Isethionate*, Sodium Chloride (Sea salt), Organic Ocimum Basilicum (Sweet Basil) Extract, Vegetable Glycerin, Gardenia Jasminoides (Gardenia Enfleurage) Oil, Aroma, Organic Moringa Oleifera Seed Oil, Cyamopsis Tetragonoloba (Guar) Gum, Kaolin Clay, Zinc Oxide, Sucrose Extract, Mauritia Flexuosa (Morete) Fruit Oil, Oenocarpus Bataua (Rahua Ungurahua) Oil, Linum Usitatissimum (Flax) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Quinoa, Vaccinium Macrocarpon (Cranberry) Seed Oil. *Denotes plant derived ingredient

Apply to thoroughly wet hair and massage into scalp, working into a gentle lather. Rinse completely and follow with Rahua Color Full™ Conditioner. For maximum color preservation, use as your primary cleanser after coloring treatments.

Color Full™ Shampoo

Color Full™ Shampoo

5.0
Rated 5.0 out of 5 stars
28 Reviews
This shampoo protects and maintains hair color, preventing brassiness or fading, while revitalizing the hair with a floral scent.

Pair With
Color Full™ Conditioner
Color Full™ Conditioner For vibrant, color-protected hair.
  • Color Preserves
  • Revitalizes
  • Removes Brass

This unique, color-preserving formula works differently than conventional options through a plant-based approach to color longevity. It creates three layers of defense: rahua oil's superfine molecules push color pigment deeper into the hair shaft, while natural botanicals balance tonality and reduce brassiness, and morete oil creates an exterior shield against UV damage.

The result is vibrant, true color that lasts significantly longer between salon visits, with hair that feels stronger and more nourished with each wash. This gentle formula produces a balanced lather that cleanses effectively without stripping color molecules, making it ideal for all shades of color-treated and highlighted hair seeking extended vibrancy.

Best For: All shades of color-treated and highlighted hair 
Natural Notes: Exotic Gardenia

Preserves and enhances color-treated hair with rahua oil and UV-protecting morete.

  • Rahua (Ungurahua) Oil: Amazonian tree nut oil with superfine molecules that push color pigmentation deep into the hair shaft, greatly extending color endurance. Sustainably harvested through our Symbiotic® partnerships.
  • Morete Oil: Rich in vitamins and beta-carotene, this Amazonian fruit oil creates a protective shield against color-fading UVA rays.
  • Gardenia Flower: Extracted through traditional enfleurage process to preserve its antioxidant properties while imparting a sultry, exotic scent.

Aqua, Herbal Infusion of Organic Aloe Barbadensis Leaf Extract, Organic Hibiscus Sabdariffa Flower Extract, Eclipta Prostrata (King of hair) Extract and Organic Vacciniumm Myrtillus (Bilberry Fruit) Extract, Sodium Alpha Olefin Sulfonate, Coco Betaine*, Sodium Cocoyl Isethionate*, Sodium Chloride (Sea salt), Organic Ocimum Basilicum (Sweet Basil) Extract, Vegetable Glycerin, Gardenia Jasminoides (Gardenia Enfleurage) Oil, Aroma, Organic Moringa Oleifera Seed Oil, Cyamopsis Tetragonoloba (Guar) Gum, Kaolin Clay, Zinc Oxide, Sucrose Extract, Mauritia Flexuosa (Morete) Fruit Oil, Oenocarpus Bataua (Rahua Ungurahua) Oil, Linum Usitatissimum (Flax) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Quinoa, Vaccinium Macrocarpon (Cranberry) Seed Oil. *Denotes plant derived ingredient

Apply to thoroughly wet hair and massage into scalp, working into a gentle lather. Rinse completely and follow with Rahua Color Full™ Conditioner. For maximum color preservation, use as your primary cleanser after coloring treatments.

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Which collection is right for you?

Color Full™ Shampoo Classic Shampoo Voluminous Shampoo Enchanted Island™ Shampoo Hydration Shampoo
Hair Type Color-Treated All hair types Fine, Oily Medium, Balanced Dry, Thick
Treatment Prevent Brass Balance Scalp Boost Volume Add Shine Reduce Frizz
Lather Rich Lather Medium Lather Rich Lather Medium Lather Light Lather
Formula Gel Gel Gel Gel Cream
Scent Floral Woodsy Fresh Tropical Floral
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5.0
Rated 5.0 out of 5 stars
Based on 28 reviews
Total 5 star reviews: 28 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
Slide 1 selected
28 reviews
  • LM
    Lorrie M.
    NC, United States
    Verified Buyer
    What is your hair type? Fine
    What is your scalp condition? Balanced
    2 weeks ago
    What is your hair type? Fine
    What is your scalp condition? Balanced
    Rated 5 out of 5 stars
    Shampoo

    Great shampoo for color treated hair. Love that this shampoo has great ingredients.

  • LN
    Lauren N.
    CA, United States
    Verified Buyer
    What is your hair type? Thick
    What is your scalp condition? Oily
    3 months ago
    What is your hair type? Thick
    What is your scalp condition? Oily
    Rated 5 out of 5 stars
    Best Shampoo for Colored Hair

    Not only is the smell amazing, the shampoo lathers very well and I can see a difference in the health of my hair. The purple color also protects against brassiness, which is what I was also having issues with. I am now a forever customer!

  • LK
    Lisa K.
    NJ, United States
    Verified Buyer
    What is your hair type? Fine
    What is your scalp condition? Balanced
    5 months ago
    What is your hair type? Fine
    What is your scalp condition? Balanced
    Rated 5 out of 5 stars
    Color Full Shampoo

    Great shampoo for color treated hair. Makes my hair look bright and feels soft

  • DC
    Deborah C.
    PA, United States
    Verified Buyer
    What is your hair type? Medium
    What is your scalp condition? Balanced
    6 months ago
    What is your hair type? Medium
    What is your scalp condition? Balanced
    Rated 5 out of 5 stars
    Color Full Shampoo

    Great shampoo for color! Makes my hair brighter. Good product.

  • NC
    Nicole C.
    NJ, United States
    Verified Reviewer
    What is your hair type? Thick
    What is your scalp condition? Balanced
    7 months ago
    What is your hair type? Thick
    What is your scalp condition? Balanced
    Rated 5 out of 5 stars
    Best and safest purple shampoo!

    I have some highlights and my hair will typically get very brassy. Most purple shampoos are drying and have horrible ingredients. I decided to take a chance on this product and instantly fell in love. It truly extended the life of my color. I would tone my hair more frequently prior to this shampoo. It smells amazing and the best part is, it’s nontoxic.

5.0
Based on 28 reviews
Total 5 star reviews: 28 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
Slide 1 selected
28 reviews
  • LM
    Lorrie M.
    NC, United States
    Verified Buyer
    What is your hair type? Fine
    What is your scalp condition? Balanced
    1 month ago
    What is your hair type? Fine
    What is your scalp condition? Balanced
  • LN
    Lauren N.
    CA, United States
    Verified Buyer
    What is your hair type? Thick
    What is your scalp condition? Oily
    4 months ago
    What is your hair type? Thick
    What is your scalp condition? Oily
  • LK
    Lisa K.
    NJ, United States
    Verified Buyer
    What is your hair type? Fine
    What is your scalp condition? Balanced
    5 months ago
    What is your hair type? Fine
    What is your scalp condition? Balanced
  • DC
    Deborah C.
    PA, United States
    Verified Buyer
    What is your hair type? Medium
    What is your scalp condition? Balanced
    7 months ago
    What is your hair type? Medium
    What is your scalp condition? Balanced
  • NC
    Nicole C.
    NJ, United States
    Verified Reviewer
    What is your hair type? Thick
    What is your scalp condition? Balanced
    7 months ago
    What is your hair type? Thick
    What is your scalp condition? Balanced