rahua origins elements

OUR ORIGINS: Back to Our Roots

Our story begins deep in the Amazon rainforest thousands of years ago where the women of the Quechua-Shuar tribe discovered the beautifying properties of Rahua oil. The oil’s fortifying and shine-inducing effect on hair and nourishing and lasting glow on skin, quickly elevated it to an honored ingredient that has solidified its place in Amazonian beauty rituals for centuries.

In the 1990’s the women of the Quecha-Shuar tribe revealed this ancient beauty practice to renowned New York City hairstylist, colorist and advocate for the conservation of the Amazon, Fabian Lliguin, a native Ecuadorian of Quechua descent.

Today, Fabian and his wife and partner, Anna Ayers, have created Amazon Beauty® to transport you to a place un-changed, un-touched and unveil its abundance of restorative ingredients that will reconnect you to Mother Nature.

RAHUA: Rainforest Grown Beauty TM

Upon seeing the effects of Rahua oil on the hair of the Quechua-Shuar women, Lliguin decided to test its potency to see if this cherished ingredient could work the same wonders on his own clients anywhere in the world. He formulated a plant-derived hair care line built upon, and named after, one of the Amazon’s best-kept beauty secrets – Rahua.

The effects were nearly instantaneous – the Rahua® hair care products not only preserved and protected hair but also revitalized and strengthened damaged hair. The secret to Rahua's outstanding performance lies in the science of its molecular structure. Unlike other botanical oils or widely-used silicones that only coat strands’ exterior, the extraordinarily small Rahua oil molecule deeply penetrates the hair’s cortex – bonding and repairing it – while simultaneously smoothing the hair’s cuticle.

For healthy, lustrous, gorgeous hair!

Today, Amazon Beauty® features Rahua, Palo Santo and Morete oils as star ingredients in the Rahua® hair care collection and Rahua, Sacha Inchi, and Morete oils as the miracle Amazonian ingredients for its body care collection. These oils are sourced and processed by the women and men of the Quechua-Shuar and neighboring indigenous nations in accordance with the traditional, sustainable methods and rituals that have been passed down for generations.

So passionately committed to creating the cleanest, most effective and sustainable products on the market, Amazon Beauty® Inc. have devised its own standard called, Symbiotic®. Meaning a Symbiotic® ingredient must be harvested from virgin forests in the Amazon, cultivated and obtained using the same, traditional methods used by Amazonian tribes for centuries.

All Rahua® products are vegan, organic, sulfate-free, paraben-free, gluten-free, cruelty-free and support indigenous economies. Amazon Beauty® is dedicated to the preservation of the Amazon rainforest and the indigenous people that live there. In the process of bringing the Amazon’s greatest products to you, Amazon Beauty® Inc. has committed itself to building sustainable communities and creating learning centers within the Amazon rainforest.