Origins of Rahua
For centuries in the Amazon, women from the Quechua-Shuar tribes traveled deep into the Amazon rainforest to follow a beauty ritual and prepare a highly potent, restorative oil they call Rahua (ra-wa) – believing it to be the secret to their thick, flowing and lustrously shiny hair.
In the 1990’s these women shared Rahua’s power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent.
Intrigued, Lliguin studied Rahua’s revitalizing effects on his own clients’ hair. Dry, damaged strands sprang to life with renewed, bouncy elasticity. Hair color remained vibrantly true and shiny. Long hair became super healthy and irritated scalps were calmed under Rahua’s soothing care.
Based in New York City, Lliguin and his wife Anna Ayers founded Amazon Beauty and Rahua its premier hair care brand.
The key to Rahua’s outstanding performance is its molecular structure. Unlike other botanical oils that simply coat strands, the extraordinarily small Rahua oil molecule deeply penetrates the hair’s cortex – bonding and repairing it – while simultaneously smoothing the hair’s cuticle.
Today, Amazon Beauty features Rahua as the star ingredient in the Rahua hair care collection and Ungurahua, Sacha inchi, and Buriti oils as the miracle Amazonian ingredients for the body care collection. These oils are sourced and processed by these women and men in accordance with the traditional methods and rituals that have been passed down for generations.
We are privileged to be building this detoxifying, earth-friendly and sustainable business in partnership with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar. We at Amazon Beauty share their reverence for the rainforest and its indigenous cultures.
Amazon Beauty, and the Rahua brand are passionately committed to creating the most clean and efficacious 100% natural formulas on the market – all of which are vegan, organic, sulfate free, paraben free, gluten free and cruelty free. We are dedicated to the preservation of the Amazon rainforest and the indigenous people that live there, and owe the native people a boundless debt for keeping the Amazon, its flora and its fauna in great health for thousands of years.
Lliguin and Ayers continue the humanitarian work that brought Lliguin the jungle many years ago, educating the indigenous people on successful trade practices. Intellectual property rights and other human rights issues.
The Amazon’s most potent beauty secrets can now be yours with Rahua, a luxurious collection of 100% natural hair and body products delivering transformative, gorgeous results.