We are so proud and excited to welcome Hydration Shampoo & Conditioner to our Daily Care Collection, and to share it with you all! After 3 years of product innovation, we have unleashed the power of natural ingredients once again, to develop a specialized line for dry, porous and stressed hair.
For intense moisture, our exclusive hydration complex combines three potent, hand-harvested, rainforest grown oils; Rahua, Sacha Inchi and Morete, with protein-bonding sugars derived from organic mango and passion fruit. The exclusive formula works deep into the strands to smooth hair cuticles, prevent frizz and impart generous shine. With each usage, hair will look and feel smoother and shinier, as well as stronger and healthier, while the sweet smell of tropical fruit enliven the senses!
“We are introducing Hydration Shampoo and Conditioner to a new customer base in search of products to revitalize parched hair, whether from over-processing, environmental stressors or the changing seasons. Our mission was to formulate an exclusive natural, plant-powered answer to re-hydrate strands and the Rahua® Hydration line is the result of that goal.” says Fabian Lliguin, Co-founder and President of Rahua® by Amazon Beauty®.
There a number of factors that contribute to hair dryness. If you shampoo too often, especially if you use shampoo with sulfates and conventional synthetics, hair is stripped of its natural oils. If you heat style often, that of course removes moisture, as well as chemical and color treatments, which leaves your hair weak and stressed. Even if you do not partake in these regimes often, environmental stressors like overexposure to the sun and the changing of the seasons can create hair and scalp imbalances, which leads to thirsty hair.
CUE HYDRATION! Your thirsty hair solution is here. We recommend Hydration for all types of hair that experience any level of dryness. Depending on your hair type, it is efficacious to switch off between our Hydration line and your other Rahua Daily Carefavorites!
Rahua Hydration Shampoo & Conditioner launched on May 9th and kicked off with a New York style press reception to begin spreading the exciting news! Rahua’s Fabian Lliguin and Anna Ayers hosted the event in an alfresco garden setting at Palma NYC on Cornelia Street, nestled in the heart of Greenwich Village. The setting, complete with a lush wall of trees and bursting flowers along with exotic fruit displays, was just perfect to emulate rainforest grown beauty.
The breakfast was attended by key media, bloggers and influencers including Allure, Vogue, GQ, and PopSugar, to name just a few. Upon arrival, guests were greeted with a delicious Mango & Passion Fruit Smoothie, two key ingredients in the new Hydration Shampoo & Conditioner. While dining on a delicious breakfast feast of yogurt parfaits, tomato tarts, Italian Toast and mushroom frittatas, the press enjoyed listening to Fabian and Anna who presented the new Hydration Shampoo & Conditioner and its many key benefits. The audience also enjoyed hearing about the history of Rahua and how as Ecoagents, they discovered the rich properties of the rare Rahua Oil and began the company to protect the Rainforest and its people, all while making us more beautiful with clean, plant-powered, organic products.